BEHIND THE BRAND
Three women trying to make buying sex products as natural and normal as skincare.
A simple conversation over dinner in early 2019 sparked the idea for rosewell. Why was it so hard to talk about intimacy and sex, but easy to discuss skincare? Why were all sex products bright pink, made of strange plastic, and sold with hyper-graphic imagery?
Where were the everyday humans, just having sex and being intimate with themselves?
United by a shared mission, we launched rosewell with a refined approach to help you discover your own experience. Free from unsafe materials, stereotypes or graphic content—for everybody and every body. We’re here for everyday intimacy, no matter how that looks to you.
Looking to chat with us? We’re all about conversation. Email firstname.lastname@example.org
Created in 2019
First collection launched in 2020
100% bootstrapped business
No external investment
300+ customer conversations
New product launch in October 2022
Community platform to launch January 2022
New collection to launch January 2022
Feature with VOGUE
Feature with Mamamia
Interview with the Sydney Morning Herald
Interview with Elle
Interview with Fashion Journal
Interview with WOMAN
Interview with Bits
Interview with Sample
Interview with Time Out
Interview with Women’s Agenda
Interview with The Latch
Interview with Sauce
Story with Perspective
Story with Mamamia